Your Day as a Media Buyer and SEO Specialist at EPPS Might Include:
- Media Planning & Negotiation: Strategically planning, negotiating, and procuring media placements across various platforms, such as Facebook, Instagram, LinkedIn, and traditional media channels. Ensuring that all media buys maximize ROI and target the right audience effectively.
- Advertising Strategy Development: Designing and implementing advertising strategies that align with business goals and market trends. Ensuring the campaigns resonate with the target audience, especially in B2B contexts.
- Collaborative Coordination: Collaborating with marketing and sales departments to align media buying strategies with broader promotional initiatives to ensure synergy across all touchpoints.
- Performance Reporting: Producing detailed reports on social media performance and media buying outcomes, using platforms like Google Analytics and Google Ads to provide actionable insights for optimizing future campaigns.
- SEO Audits & Recommendations: Conducting comprehensive SEO audits of websites and providing actionable recommendations to improve site visibility and performance on search engines.
- SEO Implementation: Leading and implementing SEO strategies, continuously optimizing website content to improve search rankings and user experience.
- Campaign Analysis & Monitoring: Monitoring and analyzing all SEO and SEM efforts, using analytics tools to track performance and make data-driven recommendations.
- Staying Ahead of Industry Trends: Keeping up with the latest developments in SEO, SEM, and media buying trends, ensuring that our strategies remain competitive and aligned with industry best practices.
What We Hope You Bring to the Table:
- SEO Expertise: In-depth understanding of SEO principles and best practices, with the ability to drive measurable results in search engine rankings.
- Cross-Platform Familiarity: Familiarity with multiple platforms for media buying, including digital (Facebook, Instagram, LinkedIn), print, and broadcast.
- Negotiation Skills: Strong negotiation skills, with the ability to secure favorable media buys and build solid relationships with media vendors.
- Analytical Abilities: A sharp analytical mindset, with the ability to interpret campaign performance data and provide data-driven recommendations.
- Collaboration Skills: Ability to work seamlessly with cross-functional teams, ensuring smooth collaboration with marketing, sales, and external vendors.
So, what are the Job Requirements?
- Education: Bachelor’s degree in Marketing, Advertising, or a related field.
- Experience: Proven experience in media buying, particularly in B2B contexts, is essential. Previous experience with Facebook Ads, Instagram Ads, LinkedIn Ads, and managing Google Analytics and Google Ads is highly valuable.
- Technical Skills: Strong proficiency in SEM tools and SEO platforms, with the ability to conduct SEO audits and implement optimizations.
- Language Proficiency: Excellent verbal and written communication skills in English to ensure clear messaging and effective collaboration.
- Communication Skills: Excellent communication and presentation skills, with the ability to clearly articulate strategies and campaign outcomes to both internal teams and external stakeholders.
- Attention to Detail: Detail-oriented approach to managing campaigns, ensuring accuracy and thoroughness in reporting and implementation.
Ready to join? Send your CV to cv@makkacorp.com with the position title in the subject or click the button below. Let’s build something amazing together!